Case Study:

Using the ChipIn Widget for a Personal Fundraising Campaign

How I raised over $800 for a Cambodian Orphan's College Education in A Couple Weeks
The lessons learned from my action learning experiment
by Beth Kanter of Beth's Blog

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Photograph of Leng Sopharath

Executive Summary

This case study walks you through the step-by-step process of using the ChipIn widget to implement a successful a personal fundraising campaign on behalf of any nonprofit organization or cause. The tips and techniques shared in the next few pages will help your organization guide supporters and transform them into effective fundraisers for your organization's cause or program. The case study looks at how to set a realistic goal, crafting an effective message, identifying likely prospects, incorporating social networking sites into your implementation efforts, and how to best use the Chipin widget.